better information

for better health

The future of pharmaceutical branding:

Competition in the pharmaceutical industry has always been very strong, the number of players in the arena keep increasi...

Can we trust health queries results from search engines?

The challenge of certified contents on the web is still far from being solved in the healthcare domain. Million of peop...

The importance of multilingual leaflets

The Patient Information Leaflet (PIL) and the Summary of Product Characteristics (SmPC) are not only part of the doc...

Ready for QR code?

QR (Quick Response) codes are those small icons consisting of an array of black and white squares and are used for stori...